Planet-Conscious
Welcome to the
Home of Modern Lounging
My now-wife Lara and I created Chelsea Peers in 2012, after identifying a gap in the market for premium PJs at affordable prices. Today, from within our vibrant West London studio, and alongside our dedicated team of creatives, we deliver just that: sleepwear, loungewear and more, featuring intricate prints illustrated by hand and fabrics chosen for their softness – so everyone in our community can look as good as they feel.
Elevating the art of comfort, relaxation and self-care, no matter whether you’re relaxing at home or reclining by the pool, Chelsea Peers is made for Modern Lounging.
Our Purpose
We design carefully crafted pyjamas, loungewear and swimwear for an inclusive audience. Our pursuit of perfection means we’re constantly looking for ways to deliver the highest quality designs that are also kinder to the earth. Premium styles that both stand the test of time and bring luxury to restful moments at accessible prices.
Our Mission
We’ve made it our mission to make strategy decisions and development choices based on the principles of environmental consciousness, inclusivity and ethical discipline. We strive to ensure the longevity and sustainability of Chelsea Peers, whilst minimising the impact on the Earth and positively impacting our community.
Our Values
Our values are what bring us together. They define the way we craft, innovate and interact with you, the vibrant community that inspires everything we do.
1. Quality
Our commitment to the pursuit of the perfect pair of pyjamas, means we’re always making improvements.
No customer feedback goes unheard, and every design has been thoughtfully reimagined within the last two seasons to enhance quality and functionality, such as adding pockets, improving maternity features and introducing the softest recycled satin.
2. Creativity
The story of our creativity began when we discovered a gap in the market for high-quality sleepwear at accessible prices.
Today, we carve out opportunities to bring affordable luxury to our pyjama, loungewear and swim collections. We hand-draw intricate prints in-house to deliver originality of design and experiment with new, exciting fabrics and craft techniques.
3. Community
We aspire to have a positive impact on everyone within our vibrant community, from our in-house teams and factory workers to our brand partners and loyal customer base.
No matter how big or small, every interaction we have throughout a design’s journey is considered while being mindful of the environment.
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